Bents
I wanted to blog about these products which have inspired me a great deal when designing packaging for a brief. The colours and illustrations, especially the first set, below, have influenced my work a great deal.
Snack Packaging
The brand, 'Cartwright & Butler' are known for being a 'vintage', classy and minimal. Their packaging and type reflects this well, as using serif fonts provides an upmarket appearence whilst also feeling important. Serif fonts are used in books, newspapers and other documentation as they are seen to be more readible and legible compared to other font families. The decoration (serifs) provide detail and intricacy to the text, creating an expensive, highbrow feel.
As for the colours used, the pastel themed pallette creates an elegant, 'Homemade' feel. This is simply as when we think of 'homemade' foods, our minds tend to drift to a housewife preparing dinner for her family in a countryside cottage, which are typically decorated in such pastel colours seen above. These are simple connotations linked with the colours and label 'homemade'.
The windows are used to allow the potential customers to view the physical goods within. This allows them to imagine using/eating this particular product. This technique works when selling most goods as we are visual creatures.
The shape of the windows create interest and provides a running theme throughout the brand. The food within creates a pattern through the shaped window, relating again, to this vintage, classy minimal, yet homemade feel and theme throughout.
Beer Bottle Branding
The simple use of brightly coloured bands, ensures that this brand is more prominent. Each flavour is colour coded making it easier for the audience to quickly grab their favourite one. This, along with the overall bright design, would help with sales within a store.
I really am drawn to the minimal designs, simply using type and colour and this particular brand stood out to me right away. Their branding is obviously working.
The simple use of colour and illustration catching the customers attention and creates an intruiging packaging design. The detail within the illustration makes us naturally want to investigate and look more closely at the bottle. As we are reading, the flavours and brand may than intice us to try this one rather than out regular brand.
Although the illustration is detailed, it is in 1 colours (and stock) allowing the colour band which displays the name and flavour to be the more prominent area of the bottle. This balance creates an aesthetically pleasing product and is not too overpowering and overcrowded.
Wine & Juice Branding
The simplicity of the branding above, the white text on frosted glass, provides a minimal, classy appearance. The bright colours representing each flavour, is in fact, the colour of the liquid contained within the bottles. These colours will help the audience identify the specific flavour that they are looking for with one glance. This speeds up the buying process. These bold colours and prominent amongst the other brands in this particular aisle in the store. This will increase sales as people are drawn to this companies product first of all.
Although the type used is simply white and stands alone, the script typeface adds detail and intricacy, strengthening the classy appearance whilst also delivering a more 'human' and friendly aesthetic, as the text appears handwritten. This juxtaposes the very unnatural, vibrant, bright colours of the liquid itself.
The components used create a balance of minimal, classy and fun to provide an interesting, experimental and fun product.
These bottle designs, top shelf, really grabbed my attention. The overcrowded, 'fruity', illustrative style connotes something fresh, healthy and tasty. I actually bought this drink (top left bottle) to try, but more so, to keep the bottle.
The design is interesting within itself and combines the above ideas with repetition and geometric style patterns, especially around the neck. These all connote such things as travel, money.
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